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Family run for 60 years Family run business for 60 years Providing extraordinary customer care and service
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5 star rated dealership On Google and AutoTrader

A Family Run Dealership for 60 Years

Here at Eric Stead MG, we pride ourselves on excellent customer service. Throughout our 60 years, we have built long lasting relationships with generations of customers who truly make us what we are. From initially opening in 1964, operating as a small repair garage with petrol pumps, through to present day where we are proud to be an MG UK sales and aftersales franchise, as well as stockist of a large selection of nearly new and used vehicles.

You're in Safe Hands

Eric Stead MG are a specialist MG franchise and used car dealership. We offer a wide range of quality used cars to suit all budgets and lifestyles, as well as the complete MG vehicle range, all at competitive prices. Our friendly team go the extra mile with excellent advice and knowledge on vehicles and maintenance. We don’t just sell cars, we do everything possible to get you driving the perfect vehicle suited to you, your pocket and your lifestyle.

Our Commitment to You

Our commitment to maintain the highest level of customer service has never wavered in 60 years. As a result we’ve been awarded the MG UK Aftersales Dealer of the Year award for 3 year’s running, as well as the MG UK Platinum Dealer of the Year for new car sales. We are also highly rated by Autotrader for our customer service, and have over 300 5-star reviews on Google. Our dedication and commitment is due to the fantastic customers we have, and we look forward to welcoming you on each and every visit.

Meet the Team

A family run dealership with strong values and ethics, we have 60 years’ experience in the motor industry. We pride ourselves on enjoying our work and providing you with the very best customer service, care and attention.

Our History

Eric Stead MG is a family run business that's been operating for 60 years, providing extraordinary customer care and service every step of the way.

Eric stead history 1964


Eric Stead (Garages) Ltd was founded by Mr Eric Stead in 1964. This came after starting a motor repair business as a Sole Proprietor some years earlier.

Eric stead dealership 1965


In 1965 Eric Stead purchased the current dealership premises. He was helped with administration by his sister, with finances by his brother, who was a Chartered Accountant, his wife Molly and his offspring - a true family business!

Eric stead dealership aerial photo

1965 - 2004

As the new premises incorporated a car showroom, the company took its first serious steps into car sales, taking on the Austin franchise. The Eric Stead name became synonymous with Austin through to MG Rover.

MG Rover eric stead signage


MG Rover went into liquidation in 2005 - the event, along with the death of Eric Stead, threatened the survival of the company. However, the solid structure of the dealership that Eric Stead created allowed his successors to carry on.

MG relaunch MG Motor UK


MG relaunch as MG Motor UK in 2011.

Hyundai logo


In October 2015, Eric Stead topped the official Hyundai Customer Service Experience Survey for the manufacturer's dealers, after their customers gave them a 100% recommendation rating.

MG exceptional commitment to parts 2018


In November 2018, Eric Stead MG was recognised for its exceptional commitment to Parts at the National MG Aftersales Dealer Recognition Awards.

Eric stead team 2019


Eric Stead MG celebrate being awarded one of the top four MG Dealerships in the UK in February 2019.

Autotrader customer service award 2019


Awarded 'Highly Rated' for Customer Service by AutoTrader in July 2019.

Eric stead MG aftersales dealer award 2020


In January 2020, Eric Stead MG was awarded Aftersales Dealer of the Year at the MG Annual Dealer Conference.

Autotrader customer service award 2020


Awarded 'Highly Rated' for Customer Service by AutoTrader in July 2020.

MG aftersales dealer of the year 2021


In January 2021, Eric Stead MG was crowned MG UK Aftersales Dealership of the Year for the second year running due to its consistently high-level of customer service.

MG platinum dealer 2021


Eric Stead MG was awarded Platinum Dealer of the Year in February 2021 after seeing tremendous sales growth in 2020, a healthy plug-in car mix, and displaying pro-active marketing activity throughout the year.

Autotrader customer service award 2021


In July 2021, Eric Stead MG were awarded 'Highly Rated' for Customer Service by AutoTrader.

Awards & Accreditations

Our array of awards and accreditations is testament to our commitment in providing a first class service to our customers. They demonstrate our dedication as an organisation to our aims and values.

MG exceptional commitment to parts 2018
MG aftersales dealer of the year award 2019
Autotrader highly rated customer service 2019
MG aftersales dealer of the year award 2020
MG platinum dealer award 2020
Autotrader highly rated customer service 2020
Autotrader new car awards 2020
Autotrader highly rated customer service 2021
MG platinum dealer 2021
MG aftersales dealer of the year 2021
Google five star rated reviews
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