5 star auto trader reviews
5 star google reviews
Call us now on 0114 245 4404
Home icon
First class home delivery First class home delivery service Your brand new car delivered to your door
Heart icon
Family run for over 50 years Family run business for over 50 years Providing extraordinary customer care and service
5 star review icon
5 star rated dealership On Google and AutoTrader

A Family Run Dealership for Over 50 Years

At Eric Stead Garages we have prided ourselves on excellent customer service and during this time we have built long lasting relationships with generations of customers who truly make us what we are. From our initial opening in 1964 when we operated a small repair garage and petrol pump through to present day where we are proud to be an MG UK sales & aftersales franchise, Hyundai approved aftersales as well as stocking a large selection of nearly new and used vehicles.

You're in Safe Hands

Eric Stead are a specialist new MG franchise and used car dealership that offer a wide range of quality used cars to suit all budgets and lifestyles as well as the new MG vehicle range , all at competitive prices. Our friendly team go the extra mile offering excellent advice and experience on vehicles and maintenance. We don’t just sell cars, we do everything possible to get you driving the perfect vehicle that’s suited to you, your pocket and your lifestyle.

Our Commitment to You

Our commitment to maintain high levels of customer service have never waived and as a result we were awarded MG UK aftersales dealer of the year in 2020 and 2021 and also MG UK Platinum dealer of the year 2021 for new car sales. We are also highly rated by Autotrader for customer service. Our dedication and commitment are due to the fantastic customers we have, and we look forward to welcoming you on your next visit.

Meet the Team

We are a family run dealership with strong values and ethics with over 50 years’ experience within the motor industry. We pride ourselves on enjoying our work and providing you with the very best customer service, care and attention.

Our History

We are a family run business operating for over 50 years, providing extraordinary customer care and service to you every step of the way.

Eric stead history 1964


Eric Stead (Garages) Ltd was founded by Mr Eric Stead in 1964. This came after starting a motor repair business as a Sole Proprietor some years earlier.

Eric stead dealership 1965


In 1965 Eric Stead purchased the current Dealership premises and was helped with administration by his sister, his finances by his brother who was a Chartered Accountant, his wife Molly and his offspring - a true family business!

Eric stead dealership aerial photo

1965 - 2004

As the new premise incorporated a car showroom the company took its first serious steps into car sales and took on the Austin franchise. The Eric Stead name became synonymous with Austin through to MG Rover.

MG Rover eric stead signage


MG Rover went into liquidation in 2005 - the event along with the death of Eric Stead threatened the survival of the company, but the solid structure that Eric Stead created allowed his successors to carry on.

MG relaunch MG Motor UK


MG relaunch as MG Motor UK in 2011,

Hyundai logo


In October 2015 Eric Stead topped the official Hyundai Customer Service Experience Survey for the manufacturer's dealers after their customers gave them a 100% recommendation rating.

MG exceptional commitment to parts 2018


In November 2018 Eric Stead MG was recognised for its exceptional commitment to Parts at the 2018 national MG Aftersales Dealer Recognition Awards.

Eric stead team 2019


Eric Stead MG celebrate being awarded as one of the top four MG Dealerships in the UK in February 2019.

Autotrader customer service award 2019


Awarded Highly Rated for Customer Service by AutoTrader in July 2019.

Eric stead MG aftersales dealer award 2020


In January 202 Eric Stead MG was awarded Aftersales Dealer of the Year at the MG Annual Dealer Conference.

Autotrader customer service award 2020


Awarded Highly Rated for Customer Service by AutoTrader in July 2020

MG aftersales dealer of the year 2021


In January 2021 Eric Stead MG was crowned MG UK Aftersales Dealership of the Year for the second year running due to its high-quality levels of customer service time and time again.

MG platinum dealer 2021


Eric Stead MG was awarded Platinum Dealer of the Year in February 2021 after seeing tremendous sales growth in 2020 with a healthy plug-in car mix and their pro-active marketing activity throughout the year.

Autotrader customer service award 2021


In July 2021, Eric Stead were Awarded Highly Rated for Customer Service by AutoTrader.

Awards & Accreditations

Our array of awards and accreditations is testament to our commitment to the First Class service that we provide to our customers and demonstrates our dedication as an organisation to our aims and values.

MG exceptional commitment to parts 2018
MG aftersales dealer of the year award 2019
Autotrader highly rated customer service 2019
MG aftersales dealer of the year award 2020
MG platinum dealer award 2020
Autotrader highly rated customer service 2020
Autotrader new car awards 2020
Autotrader highly rated customer service 2021
MG platinum dealer 2021
MG aftersales dealer of the year 2021
Google five star rated reviews
Hyundai aftersales approved dealer
FCA logo
Motability logo

Customer service that speaks for itself

Don’t just take our word for it. Our customer reviews demonstrate our reputation for extraordinary customer care and service, which has formed the foundation of the business for over 50 years.

We recently purchased a brand new car from Eric Stead. Very friendly staff, no pressure to buy or upsell at any point. A test drive was no issue at all ( we even took 2 out). Updates of delivery and collection were equally as smooth. Very happy with the car and the service - would recommend!

Sam J

Google Review

Excellent in every way. No pushy salesmen , explained everything simply, nothing too much trouble. Well done.!

Sharon Jones

Google Review

After being treated casually by our local dealer when needing information about a car,we went to Eric Steads...couldn't have been more different, they rang when promising to and when we went for a test drive we were looked after beautifully and the follow up phone call brilliant...full marks to salesman Chris...looking forward to seeing you again..further to previous review..we have now collected our new car and the brilliant experience went on..in the 17 yrs we have been with motability this is by far our finest service..love our Teddy bear and it was the cherry on top of the cake..thankyou to Chris and staff..

Pam Makepeace

Google Review

Really accommodating of a last-minute test drive request. Friendly staff. Thanks so much.

Duncan Payne

Google Review

Customer service and the car buying experience as a whole doesn't get any better than this, best experience in over 40 years of buying cars

Ian Flanagan

Google Review